GO For Video

Budee Budee, That's All GO For Video

GO For Video - Budee Budee, That's All GO For Video

Video Analytics – A Technology Used To Analyze Videos

When most of us want to learn anything new be it a professional enhancement, a social tool or a new hobby, we log onto the Internet. The web has become the go-to place for tutorials of any kind and we also now have access to various online courses and degrees, previously unheard of. Man being a visual creature, it is so much more interesting to watch training and educational videos instead of just reading text and now with free video email services via some great companies, sending and receiving educational videos is almost as simple as reciting the alphabet!

 

If you are a company or firm that has training or educational services of any kind, it is wise to know that man reacts instantly to a multi-sensory medium rather than something that is just one dimensional. Also it is easier to assimilate information as well as pay attention with a more personal front rather than just reading written text. Short and fun videos are a massive potential tool for training purposes. Now with video email services, which are easy to use from your computer or mobile phone, they can be a great way to keep students engaged and the curiosity alive.

The Science of Branded Video

So several things seem to have happened last year. First, brands went big with branded video online. Second, users are watching more branded video online, most likely because of more of it being there and because of better production values that come with higher budgets for the branded content. Just my two cents there.

In 2013, more than 1000 branded video campaigns (around one-third) topped one million views. Additionally, 12 topped 100 million each (1.2B views), 133 topped 10M (1.33B views) and over 2,000 hit 100,000 views. All but that last category nearly doubled, showing 85-100% growth while the 100K club grew 39%.

Does that mean more branded video campaigns are seeing more success or are there simply more branded video campaigns? It was probably a little bit of column A meets column B in 2013.

In fact, the average branded video campaign in 2013, garnered more than 2 million views. That is all thanks in part to far more views per video placement, topping 175,000. Since 2009 that number has steadily grown from a meager 19,000, through last year which was right around 125,000.

In views per brand that means a 46% rise from 3.5M to 5.1M. Think about the dollar per view side of things there. If a campaign cost $5M to make, it was then one dollar per view (all hypothetical as we have no budget information).

Secrets to Creating Popular, Viral Marketing Videos

Today, getting a marketing video, or any video for that matter, to go viral is thought to be a sort of Holy Grail of Internet achievement. It’s usually a quick few days of exposure, though it has the potential to generate a lot of popularity, and open a lot of doorways in a short period of time.

Having just one viral video can garner the attention of major media outlets, like high ranking blogs, newspapers and even national television companies.

While there is some luck involved, the work that goes into creating a viral video is far more important and specific than most people think when they consider viral videos. Most believe that it’s just a matter of good fortune and being in the right place at the right time. While that’s true in part, planning and executing or releasing a video in order to boost the chances of it going viral is just as important in determining your success.

With that in mind, let’s look at five ways that you can increase the chances of striking online gold and having your marketing video go viral.

1. Have a Specific Marketing Strategy

 Creating a viral video simply isn’t likely to happen by publishing on YouTube and then walking away from the computer, hoping to come back to 80,000 views in a few hours. While that can occur in certain situations depending on the names involved in the production, it’s not the norm and it’s not how content marketing works. For your video, you need to have a marketing strategy and plan in place before you publish your video online. That plan should include a social media strategy, contact information for niche blogs and emails ready to go out to those who might be interested in your video.

Having that in place ahead of time will significantly increase your videos shelf life.

 

2. Engage the Proper Emotions

Interest,excitement, awe, shock, humor; all these emotions are ways in which you can use a video to connect with people. If one or more of these emotions are present, it also makes your video far more likely to be shared.  When writing your script and planning the video itself, understand how you intend to connect with your audience and what emotion(s) you want to count on to encourage sharing. For example, the “Girl Learns to Dance in a Year” video capitalizes on inspiration and draws people in that way. Your video needs to hone in on an emotion in a similar manner.

3. Avoid Overusing Emotion

Emotion is good, but it is possible to have too much of a good thing. Your video, should engage on an emotional level in a somewhat subtle manner. While you want to connect with people, you also want to avoid scaring them off by making your emotional pitch too obvious.

Advantages Of Using Stock Footage

There was a post on a Facebook filmmaking page about shooting a sunset. This guy was asking for technical suggestions as to how to deal with the changing light, camera and color balance. There were all these lengthy answers about elaborate f and T stops, shutter speeds, angles to the setting sun, lens flare, you name it. I said this:

“Use stock footage.” To my utter astonishment, I got no reply, no acknowledgement of my suggestion, and the complex solutions kept coming from these so-called filmmakers. There are many advantages of using stock footage…

But before I go there, keep in mind that if there’s a specific character you need to be walking through or off into that sunset, okay, you MIGHT need to actually film it, but there was none of that in the initial post. This guy just wanted to shoot a sunset.

My answer was the best, hands down, end of story, period, but these idiots, who call themselves filmmakers, didn’t even acknowledge the existence of stock footage.

Anyone who comes across a situation that could use stock footage and doesn’t use it, is a fool. Worse, he’s a time and money waster. Think of it: You could A) set up all your elaborate toys, take time rehearsing focus pulls or whatever, shoot the sunset, which will not wait for you, screw it up and have to wait until the next day to try again, or B) Download cheap, or even free, footage in the comfort of your own home and be done with it. One person. No crew. No camera. No waste. DONE WITH IT.

Video Production: The Serious Amateur

At this level, you’ll want to be able to add some special effects to your productions and take your creativity to new heights. The JVC GR-AX75 VHS-C camcorder ($1200) or the 8mm Nikon VN-870 camcorder with a built-in color monitor ($1100) offer the convenience of compact size and a number of extra features.

When buying a camcorder at this level, look for those features that will enhance your particular type of projects. You should be able to find features such as special effects, audio/video dubbing, manual override of all functions, wireless remote, character generator and color viewfinder. (For more information on camcorders and their features, refer to the December 1994 Videomaker camcorder buyer’s guide.)

You may want to include the Citizen M329 full-color video monitor that slides into the accessory shoe of your camcorder ($250). An external monitor like this one or the one found on the 8mm Nikon VN-870 camcorder offers a great deal of flexibility to your system. You no longer have to strain your eyes to compose your shot and the color monitor provides an instant check of white balance and lighting contrast.

No matter how fancy your camera is, if you don’t provide solid, smooth support, your video will still look as if you’re shooting it with a $500 blue-light special camcorder. The Bogen 3021 tripod ($146) with 3130 head ($85) offers rock-solid support with smooth pans, a quick-release plate and the ability to adjust the height from 10 1/4 to 71 inches. If you shoot on the go, you may want to opt for Sima Products Corporation’s Mini VideoProp ($40), a support that rests on the user’s chest, using the body as the tripod. You might also consider a monopod such as Bogen’s BTH-3249 ($50).

We sometimes think of audio as video’s little brother, but it’s an integral part of the production. Bad audio will destroy a video production even if the video is awesome. To supplement your camcorder’s audio system, you may want to look at the Crown Sound Grabber ($99). This PZM-style area mike has a long cable and works with any consumer camcorder. Another direction you may go is the Nady VCM-100 Camera Mount Microphone ($65). To hear your improved audio during recording, pick up a set of headphones with a mini 1/8-inch connector ($30-$80).

If you provide enough light and reduce the contrast between the dark and light areas in a picture, VHS and 8mm tape can produce some amazing results. For supplemental lighting, consider the Sun-Pak CV-20s Video Light ($100 for the kit, including battery and charger).

For accessories, the serious amateur should consider extra batteries for the camcorder and light ($35-$150 depending on the equipment). Finally, a gadget bag ($35-$100) will make getting your equipment around a lot easier.